“Is that still available?”
Inventory moves between the menu, the rep sheet and the warehouse. Buyers learn about the gap after the PO is already written.
Reconciling the market…

The wholesale desk between
craft growers and retailers.
THE HANDOFF IS THE PROBLEM
The buyer is checking menus. The rep is texting ATS. Operations is rekeying POs. Receiving is chasing substitutions. Finance is rebuilding the story at month-end.
Everybody is working. The order still has blind spots.Inventory moves between the menu, the rep sheet and the warehouse. Buyers learn about the gap after the PO is already written.
Email, PDF, spreadsheet, supplier portal, POS. Every rekey is another chance to lose a SKU, a case or the agreed price.
Velocity, days on hand and aged stock arrive too late, so reps work from memory instead of a clean reorder read.
ONE WHOLESALE RECORD
BC Direct Delivery sits between the people doing the deal and the systems that already run the business. It cleans the handoff and does not ask you to rip out your POS.
Buyers see the lots that are actually live, with format, wholesale price, MOQ and case availability in one menu.
Build one order across growers. BC Direct Delivery validates the complete order before a single case is committed.
The retailer PO becomes supplier-ready POs, with every line, lot, price and case count carried forward.
Acceptance, fulfillment, invoices, receiving and returns stay attached to the same wholesale record.
Verified sell-through turns past orders into a ranked call list. No sales feed means no invented velocity claim.
BUILT FOR BOTH SIDES OF THE PO
Keep the team focused on the doors, listings and SKUs that need attention, not another round of spreadsheet cleanup.
Build the order once, keep every supplier line attached and know what changed before the delivery reaches the back door.
THE TRANSACTION STAYS BORING
BC Direct Delivery can extract a line from an email, suggest a product match or flag a likely reorder. It cannot quietly change inventory, price, tax, payment state or an order.
COMPANY MISSION
We turn every order, case and sell-through fact into one trusted wholesale record, so craft growers can earn the reorder, retailers can buy with confidence and both sides can spend less time repairing the handoff.
START WITH THE REAL WORK
Start with one retailer, a few growers and a week of actual orders. If the handoffs get cleaner and the reorder calls get better, expand from there.